Opzelura
An awareness campaign starring Mandy Moore that encouraged eczema patients to change how they see their current treatment plans.
Concept Pitched:
An Itch to Forget
A fresh take on a talking head video. As a patient talks to camera about their experience with eczema, we cut to Mandy Moore acting out their story and lip syncing their lines in fun dramatizations (think Drunk History).
Mandy would act out the patient’s burden with eczema, when the patient decided to talk to their doctor, and what life is like now that they take Opzelura.
Execution:
Moment of Clarity
As Anna (a young patient with eczema) and Mandy share their stories, we used dynamic cutaways, sound effects, and stop-motion photography to convey the impact of their lived experiences. In additional videos, patients share their stories in scenes that represent their Moment of Clarity.
Website: mymomentsofclarity.com